While the world economy is suffering from the corona virus outbreak. Many local offline artificial plant vendors especially those of small-scale are on the verge of bankruptcy and hope to seize online sales to turn things around.
For cash flow failure caused by huge shop rent, procurement and personnel costs, and the most significant of all are to seize all your customer resources and retrieve some money back first. Here are some top tips we collect from the web and our clients to make the best of your online marketing during the corona outbreak.
Online Selling Preparations
First you need a full marketing plan on how to sell, what to sell on what platforms and in which way. Set these in detail when working at home and act according to your urgent plans:
- Building ur Website
If you are doing offline business before, why not building an official website for your premium artificial plant products and service. With a buyable website, you can introduce your latest product or service in detail to the community and get sale. Now it is easy for business owners to create one on Shopify or other platforms.
- SNS Business Homepages
A social business page on the SNS platforms can help reach more viewers and traffic. Introduce to the public and attract more interested engagements to help with your branding in the local. At the same time, social selling with their PPC ads is also great to get profits in a short time.
- Create Shop Section on SNS
It is easy to sell with SNS platforms if you can add a direct shop section on them. For example, Facebook stores can help a lot in collecting sales outside the official website for your business as well.
- Prepare Products Ahead
- Figure out what products you already have to promote first
- List which product you want to promote in the future
- Learning Relative Governmental Customs Policy Ahead
- Quickly Source and Select Authentic Suppliers
- Order Ahead to Obtain Lead Time Advantage
- New Products Marketing Plan Ready
- Keep updated of local delivery services
To shop online, you need to keep aware of the local delivery services and make the best of them in the epidemic.
Online Selling Tactics
- Social Group Marketing
You already have a lot of followers and loyal customers in your SNS platform. Get customers in a different group according to their interests and buying frequency and send demanding information for them to read and convert.
- Email Marketing
A nice greeting or recent move update can help the community known about your current situation. Great artificial plant discounts or offers are welcomed for them to shop first and enjoy later.
- PPC Advertisement
Try to promote your website on Google or social platforms and get more of your target customers known for your current products and service. This will help in collecting traffic in a short time.
Top Online Selling FAQs during the Pandemic:
What to send to your current followers? Here some Content Marketing Tips:
- Authorized Corona Prevention Tips & News
- Positive Opinions about the Virus
- Help the community & Support Each Other – we are in this together!
Demonstrate social responsibility during the epidemic, care for employees, and help enhance the company’s brand image
- Send Nice Greetings and notes frequently
- Keep your community known of your up-to-date company move
How to promote artificial plants online shopping in the Epidemic?
- Promote “Zero Contact” Door Delivery & Encourage to Buy from Local
- Gift Cards with Discounts
- Paid Large Coupons for use after the epidemic
- Frequent Live Videos on Garden kits or DIY kits of ur artificial plants on Social Selling Platform
- New Product Social Warm-up With Paid Large Discount Offers
- Presale Online Shopping – Offer Alternatives to Shipping or Store Pick-up after the Virus
How to Get Staff & Office Quick Resumed to Work after the virus?
- Prepare for Long Term Work from Home and Keep High Efficiency of Work Process
- Keep staff up-to-date of recent company situations and encourage all to work together on helping the company out
- Office Disinfection Preparations
- Source Enough Protective Equipment – Essential to Ensure Quick Resuming of Work
- Prepare Required Documents Ahead of Time for Resume of Work
In this tough time, we all have to work together. When the world economy is rushing. The artificial plants' markets reshuffle, the only thing we can is to plan ahead and seize the chance to avoid falling in the storm.
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