2020 is coming to an end, Sunwing has made an analysis of the global artificial plants market during this year. Taking the epidemic into account, almost all walks of life have been affected, so is the faux plants & flowers industry. But the crisis is also an opportunity, overseas suppliers wholesalers, and retailers ought to make full preparations for the approaching 2021.
Artificial Plants Market Segmentation Analysis
In order to have a clear understanding, scholars have divided the fake plant market into the four following aspects.
Geographical regions
As shown in the pic (source: Google Trends) above, there indicate top5 search volume regions of “artificial plants”. Specifically, they are the UK, Australia, Ireland, New Zealand, and the United Arab Emirates. In general, almost every continent has a certain interest search (except Antarctica). In addition, the area without blue color is not a little bit of search volume. Although not all countries listed, it can still reflect the global heated topic of artificial greenery. Based on the interesting trend in the past year, Asia, Europe, Oceania, and North America are the main areas for development prospects of the simulation plant industry. Coincidentally, many reports point out that global artificial plant supplier giants are distributed in these regions. Therefore, it provides the direction for next-year transformation and upgrading of foreign wholesalers, retailers, and even interior design companies.
Distribution channel
On the whole, they divide the global faux plant market into offline and online distribution channels. Regarding online distribution, it tends to refer to websites like company-owned or e-commerce portal, etc.. While regarding offline channels, it’s often further for supermarkets or specialty stores.
The rapid development of the Internet has attracted a number of companies, some of which can independently produce plants artificial. And meanwhile, some become agents or dealers of physical factories. Without a doubt, this annual data shows this market still concentrates on online distribution, exceeding offline distribution methods. From some arguments, it is because offline stores may also source simulated plants and flowers online.
Material type
Artificial plants, flowers, and trees consist of a variety of materials, such as polyester and so on. However, polyester has become the first choice for manufacturers because it’s available and affordable. The second choice is silk material due to its feeling of real touch and visual reality.
Aside from two preferred material types, some manufacturers also choose cotton, latex, paper, parchment, and rubber. In view of large and bright flower arrangements, satin is a kind of common sediment. Of course, there exist dry materials on the market, such as flowers, berries, feathers, and plant parts.
End-use
In common sense, the faux green plants market includes residential and commercial functional use. To make it specific, residential is usually in the singular form, for example, homes or real estates in residence. In terms of the commercial segment, you can consider offices, hospitals, theme parks, and hotels & restaurants, etc.
From the analysis, the proportion of the household market is larger than that of the commercial market, which gets affected mainly by cost. Because of no maintenance upkeep expenses, it’s the choice for middle-class terminal individuals. In the long term, cultivation of real plants requires more time and effort, and may also require employing professional gardeners. As a result, the cost is naturally high. But for commercial places, those companies can easily afford so as to get real plants for breathing the air.
COVID-19 Impacts on Artificial Flowers Plants Industry
Since the outbreak, the epidemic has undoubtedly had a huge impact on the economy of China and the world. Not only did the revenue of the retail, tourism, and other industries drop sharply, but the manufacturing, real estate, and construction buildings were slow to resume work and production due to restrictions on the flow of people and logistics. Let’s take the retail industry as an example to illustrate the impact of COVID-19 on the artificial plants flowers industry.
- Frustrating short-term revenue and profits
On one hand, the closure of restaurants, shopping malls, supermarkets, specialty stores, and tourism has caused setbacks in scenic consumption. On the other hand, factors of online platforms still show an upside-down situation in which volume increases and profits decline.
- Competitive landscape accelerates differentiation
COVID-19 has triggered a further shift of retail companies to online, and meanwhile strategically shrinks their offline layout. Specifically, large platforms took the opportunity to expand market share and accelerated the acquisition and integration of small chains. The upstream and downstream jointly build a collaborative and symbiotic digital ecosystem and build alliances to fight the epidemic.
- Collaborative integration of supply system
Regarding rising costs, insufficient production and supply, and delays in distribution rework have affected the supply side. In addition, the increase in consumer awareness also promotes the integration, socialization, synergy, and platformization of the supply chain. In this way, the supply chain collaboration system has become the regulator of the retail industry.
- Unmanned retail explores opportunities
Actually, attempts of unmanned pick-up, delivery, and retail stores in the epidemic broke through psychological barriers of delivery and receipt. So as to provide a good service platform for express and takeaway delivery services. Obviously, with large-scale integration of the supply chain, the advantages will result in improvements in storage efficiency and service quality. Besides, the fast-developing digital technologies are actively seeking application scenarios in the development of unmanned retail terminals and back-end operations.
Future Trend for Fake Plants
In regard to this year’s situation, although affected by COVID-19, the market prospect for artificial plants is still bright.
Sunwing as a professional faux plants manufacturer has its own technique, specialized designs and insists on seeking innovative potentials. Without any doubt, strong companies with timely response strategies can survive the epidemic and gain a foothold in the market.
According to analysis, It is trendy that in the near future, the global artificial plants market will grow at an exponential rate. (Source: Transparency Market Research) Due to improvements in design and technology, the demand for faux green plants and trees has increased over years. Besides, artificial plants have a long life span and needn’t require any upkeep costs. What’s more, they are becoming more and more popular among millennials. Due to a lack of time to care for real plants, the demand for artificial plants is expected to surge.
Of course, some people tend to be allergic to certain types of real plants, rather than to the fake plant. As a result, this motivates customers to gradually and more accept them. However, different from natural plants, neither do they release oxygen in the air, nor reduce volatile organic compounds (VOC). Based on the geographical regions, artificial greenery mainly distributes in the US, Canada and many European countries, owing to advanced technology. The disparity of technology has brought transfer and penetration in the untapped green plant artificial market.
From the data and research reports, we can see that there still exists a great demand for artificial plants. Absolutely, artificial greenery and flowers have been a perfect way to add beauty to space for a long time. Besides, such a plant can be stable and durable under any weather conditions and season by season. Even though in indoor residential and commercial settings, they keep in fresh with almost no maintenance costs.
No matter what the actual situation, in reality, we all need to establish confidence and explore more possibilities.
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